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Archive For: Articles: Audience Analysis

Mid-Presentation Adaptation

• To effectively adapt to your audience during a
presentation:
− Deliver your well-prepared presentation
− Correctly interpret the feedback you receive from your
audience
− Successfully adapt your presentation on the basis of
your interpretation
• Expect the unexpected…

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Steps of Audience Analysis

STEP 1
Determine – Who is your audience?
STEP 2
Write down the specifics.
STEP 3
Research the audience using resources such as the library, websites, statistical
indexes, and interviews.
STEP 4
Use the information you gather to complete the …

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Audience Analysis

Why do speakers have to be audience centered?
1. The primary purpose of speech making is not to display one’s learning, to
demonstrate one’s superiority, or to blow off steam.
2. The speaker wants to gain a desired response from …

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