What is it?
Audience analysis is the process of examining information about the specific people for whom you will
design your message.
What questions does audience analysis answer?
To whom am I speaking?
What does my audience expect from me?
What topic would be most suitable for my audience?
What is my objective?
What kind of information should I share with them?
How should I present the information to them?
How can I gain and hold their attention?
What kinds of examples work best?
What method of organizing information will be most effective?
beliefs: held to be true/false
values: enduring concepts of good/bad, right/wrong
attitudes toward topic
How many people are expected to attend?
How will the audience seating be arranged?
How close will I be to the audience?
Will I speak from a lectern?
Will I be expected to use a microphone?
Will I be on a stage or raised platform?
What is the room lighting like? Will the audience be darkened?
Will I have adequate room for my presentation aids? Will the equipment I need to use my
presentation aids be available?
Will there be noise or distractions outside the room?
Will I appear on a program? If so, where?
How to gather information about your audience:
informally through conversations
formally through the use of questionnaires
formally through a fact-finding process
Heaton, Dan. Public Address lecture. Capital University, Columbus, OH. Fall 2003.
UNCG University Speaking Center, 256-1346, speakingcenter.uncg.edu
What is it?