• To effectively adapt to your audience during a
presentation:
− Deliver your well-prepared presentation
− Correctly interpret the feedback you receive from your
audience
− Successfully adapt your presentation on the basis of
your interpretation
• Expect the unexpected…
STEP 1
Determine – Who is your audience?
STEP 2
Write down the specifics.
STEP 3
Research the audience using resources such as the library, websites, statistical
indexes, and interviews.
STEP 4
Use the information you gather to complete the …
What is it?
Audience analysis is the process of examining information about the specific people for whom you will
design your message.
What questions does audience analysis answer?
To whom am I speaking?
What does my audience expect …
Why do speakers have to be audience centered?
1. The primary purpose of speech making is not to display one’s learning, to
demonstrate one’s superiority, or to blow off steam.
2. The speaker wants to gain a desired response from …
• Preliminary Purpose: To provide information on growing tomatoes.
*Using these questions, you can revise your purpose.*
• Who are they?
o Example- They are twenty women and eight men who belong to the local
garden club. All but three …